4LT GS RoadsterDETROIT – Each August, more than a million car fans flock to Detroit’s legendary Woodward Avenue for the motorized equivalent of Woodstock. Enthusiasts from around the world gather to celebrate the time when tail fins symbolized American success, and the rumble of a V-8 engine was the soundtrack for summer romance.
This year, the Woodward Dream Cruise will be part of Chevrolet’s Centennial celebration, with events and activities for the press and public over a four-day period. Following are highlights of Chevy-related events at this year’s Dream Cruise.
Wednesday, August 17
GM Design Car Show
The GM Design team will host a car show on Wednesday from 1 to 9 p.m. at the Northwood Plaza on the SW corner of Woodward and 13 Mile Road. The show will feature personal vehicles owned by members of the Design team, along with live musical performances.
Thursday, August 18
Chevrolet Centennial Woodward Parade
Chevrolet will kick off the Dream Cruise with a parade on Woodward Avenue starting at 2 p.m. on Thursday. The parade will feature 50 Chevrolet Volts and their owners in town for Volt’s first Cruise, 20 employee-owned Chevrolet heritage vehicles, the new Camaro ZL1 and Chevrolet Sonic, and vehicles from the GM Heritage Collection. The parade will start on Woodward Avenue at Long Lake Road, travels south to I-696, and returns.
Performance Division and Performance Parts at Memorial Park
The Performance Division and Performance Parts display will be open from 10 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road. The display will include a collection of classic engines and modern crate engines. Attendees will be able to watch professional engine builders from the GM Performance Build Center in Wixom, Mich., disassemble and reassemble a Chevrolet Corvette ZR1 engine, and see how the masters do it. The E-ROD emission-compliant 1955 Chevy Bel Air hot rod will be featured, along with other concept, classic, and current hot rods. Technical experts will be on site to answer Cruisers’ questions.
Friday August 19
WWJ Newsradio 950 Motown Muscle Breakfast
Camaro Chief Engineer Al Oppenheiser will participate in the Motown Muscle breakfast and panel discussion from 8:15 to 9:30 a.m. at Duggan’s Irish Pub in Royal Oak. The new Camaro ZL1 will be on display. Jeff Gilbert and John McElroy will host the panel, which will also include representatives from Ford and Chrysler. The public can register online.
Performance Division and Performance Parts at Memorial Park
The Performance Division and Performance Parts display will be open Friday from 10 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.
Saturday, August 20
Chevrolet Activities, Birmingham Triangle
Chevrolet displays and activities start at 8 a.m. Saturday and run through the conclusion of the Cruise at 9 p.m. Some 60 cars will be on display, ranging from heritage vehicles to the new Volt, Sonic, Cruze Eco, and Camaro ZL1. Also on display will be vehicles from the “Transformers” movies, and a selection of Indy 500 pace vehicles. Visitors will be able to capture themselves with a Time Splice 3D camera. Guy Fieri, host of “Diners, Drive-Ins and Dives,” is bringing two of his personal Camaros, and will be signing posters from 11 a.m. to 1 p.m.
Chevrolet Dealer Parade
Detroit-area Chevrolet Dealers will parade from 8 Mile Road to Pontiac, then back to 16 Mile Road, starting at 9 a.m. Saturday.
Chevrolet Pit Stops
Chevrolet is setting up pit stops in three locations on Woodward Avenue where cruisers can stop in an air conditioned area and have their classic cars photographed in front of murals depicting three historic diners. Locations are:
Performance Division and Performance Parts at Memorial Park
The Performance Division display will be open Saturday from 8 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.
Media materials, including photos and videos, for both the Woodward Dream Cruise and the Chevrolet Centennial can be found at media.chevrolet.com.
GM Media
This year, the Woodward Dream Cruise will be part of Chevrolet’s Centennial celebration, with events and activities for the press and public over a four-day period. Following are highlights of Chevy-related events at this year’s Dream Cruise.
Wednesday, August 17
GM Design Car Show
The GM Design team will host a car show on Wednesday from 1 to 9 p.m. at the Northwood Plaza on the SW corner of Woodward and 13 Mile Road. The show will feature personal vehicles owned by members of the Design team, along with live musical performances.
Thursday, August 18
Chevrolet Centennial Woodward Parade
Chevrolet will kick off the Dream Cruise with a parade on Woodward Avenue starting at 2 p.m. on Thursday. The parade will feature 50 Chevrolet Volts and their owners in town for Volt’s first Cruise, 20 employee-owned Chevrolet heritage vehicles, the new Camaro ZL1 and Chevrolet Sonic, and vehicles from the GM Heritage Collection. The parade will start on Woodward Avenue at Long Lake Road, travels south to I-696, and returns.
Performance Division and Performance Parts at Memorial Park
The Performance Division and Performance Parts display will be open from 10 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road. The display will include a collection of classic engines and modern crate engines. Attendees will be able to watch professional engine builders from the GM Performance Build Center in Wixom, Mich., disassemble and reassemble a Chevrolet Corvette ZR1 engine, and see how the masters do it. The E-ROD emission-compliant 1955 Chevy Bel Air hot rod will be featured, along with other concept, classic, and current hot rods. Technical experts will be on site to answer Cruisers’ questions.
Friday August 19
WWJ Newsradio 950 Motown Muscle Breakfast
Camaro Chief Engineer Al Oppenheiser will participate in the Motown Muscle breakfast and panel discussion from 8:15 to 9:30 a.m. at Duggan’s Irish Pub in Royal Oak. The new Camaro ZL1 will be on display. Jeff Gilbert and John McElroy will host the panel, which will also include representatives from Ford and Chrysler. The public can register online.
Performance Division and Performance Parts at Memorial Park
The Performance Division and Performance Parts display will be open Friday from 10 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.
Saturday, August 20
Chevrolet Activities, Birmingham Triangle
Chevrolet displays and activities start at 8 a.m. Saturday and run through the conclusion of the Cruise at 9 p.m. Some 60 cars will be on display, ranging from heritage vehicles to the new Volt, Sonic, Cruze Eco, and Camaro ZL1. Also on display will be vehicles from the “Transformers” movies, and a selection of Indy 500 pace vehicles. Visitors will be able to capture themselves with a Time Splice 3D camera. Guy Fieri, host of “Diners, Drive-Ins and Dives,” is bringing two of his personal Camaros, and will be signing posters from 11 a.m. to 1 p.m.
Chevrolet Dealer Parade
Detroit-area Chevrolet Dealers will parade from 8 Mile Road to Pontiac, then back to 16 Mile Road, starting at 9 a.m. Saturday.
Chevrolet Pit Stops
Chevrolet is setting up pit stops in three locations on Woodward Avenue where cruisers can stop in an air conditioned area and have their classic cars photographed in front of murals depicting three historic diners. Locations are:
- Art Van, 32310 Woodward Avenue, Royal Oak (south of 14 Mile Road) – Ted’s Drive In
- CVS, 30900 Woodward Avenue, Royal Oak (at 13 Mile Road) – The Susie Q
- Jax Kar Wash, 27054 Woodward Avenue, Royal Oak (at 11 Mile Road) – Totem Pole
Performance Division and Performance Parts at Memorial Park
The Performance Division display will be open Saturday from 8 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.
Media materials, including photos and videos, for both the Woodward Dream Cruise and the Chevrolet Centennial can be found at media.chevrolet.com.
GM Media
