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Corvette to Play Greater Role in Chevy Brand Marketing

Rob

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Posted: 2:17 p.m. March 10, 2010

New Chevy marketing plan is in the works

By TIM HIGGINS
DETROIT FREE PRESS BUSINESS WRITER


A Chevrolet marketing revamp is well under way, a top executive at the automaker indicated today.

The new advertising campaign will include the cars and use “excellence for everyone,” Mark Reuss, president of GM North America, said in a Web chat today. He was unclear about how that saying would be used, but indicated it would not be Chevrolet’s new tagline.

“You will really like it,” he added.

The new spots are to come out within the next two months.

He also indicated that GM will be turning more to Corvette and Camaro muscle cars in future marketing efforts to improve Chevrolet’s image.

Full Story: New Chevy marketing plan is in the works | freep.com | Detroit Free Press
 

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