4LT GS Roadster
LOS ANGELES, CA (December 19, 2006) -- Motor Trend (www.motortrend.com), the world's automotive authority and part of PRIMEDIA's (NYSE: PRM) Consumer Automotive Group, announced today that the redesigned Chevrolet Silverado is its 2007 Truck of the Year(TM). The complete report on Motor Trend's 2007 Truck of the Year will be published in the February issue, available on newsstands January 2, 2007.
"The Silverado impressed us most of all because it is a great reworking of an iconic American vehicle," said Angus MacKenzie, editor in chief of Motor Trend. "The Chevy pick up truck has been a part of the American automotive landscape for decades. This Silverado takes it into the twenty-first century."
MacKenzie said the 2007 Silverado is leaps ahead of the vehicle it is replacing, citing a number of measurable improvements in refinement and fuel-economy, such as a 5.3 liter V-8 engine that can shift into V-4 mode for greater mileage per gallon, and an optional interior that offers near-luxury car levels of comfort and equipment. The Motor Trend team also noted a tremendous improvement in perceived quality throughout the new Silverado. The use of upscale materials and thoughtful design details mean the new Silverado now beats some SUVs in terms of fit and finish.
General Motors engineers haven't forgotten the Silverado often works for a living. The new model offers a choice of cab and bed sizes, plus suspensions and drive trains, to suit a variety of applications. Developed in conjunction with GM's new GMT900 SUVs, the new Silverado remains truck-tough under its classy sheet metal.
MacKenzie added, "The Silverado offers traditional values people want in a pick-up - it's rugged, durable and versatile, but it's also stylish and comfortable. GM has done a good job in understanding that these trucks are not just for work but also for recreation, and it's done a great job in maintaining the Silverado's reputation for value - prices have only increased about $300 on most models."
The 2007 Field of Contenders
The Chevrolet Silverado was one of only five trucks eligible for the Truck of the Year title, and of those five contenders, four (including the Silverado) were GMT900-based vehicles from General Motors.
To be eligible for Truck of the Year, a vehicle must be totally new or redesigned, and released in the 12 months prior to January 1, 2007 (trucks with modifications such as new engines or that are variants of existing models are not eligible). This year's field of contenders for Truck of the Year included the Chevrolet Avalanche, the Chevrolet Silverado, the Cadillac Escalade EXT, the Ford Explorer Sport Trac and the GMC Sierra.
About the Testing and Evaluation Process
Each year since 1949, the editorial staff of Motor Trend has evaluated eligible vehicles for its "Truck of the Year" based on three key categories: Significance, Superiority, and Value. Significance refers to innovation in engineering, technology, design, safety and packaging. Superiority levels the playing field and looks for class-leading levels of vehicle dynamics and performance, build quality and execution, and how well the vehicle performs its intended function. Finally, the all-important Value question asks, "What does this vehicle deliver in relation to what the consumer has to pay to purchase and own it?"
The complete report on the Motor Trend 2007 Truck of the Year testing and selection will be published in the February 2007 issue of Motor Trend, available on newsstands January 5, 2007. Multimedia coverage of the testing and selection process will be broadcast on Motor Trend Radio, hosted by Bob Long.
About Motor Trend
Motor Trend, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's number one automotive authority, Motor Trend is one of the leading brands in automotive publishing. The Motor Trend brand is comprised of Motor Trend Classic, motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program.
