A regular season of stark realization over just how hard a sell motorsports currently is has become an offseason of navel-gazing for those who promote events. Indeed, times are rancid. NASCAR contested, arguably, its greatest Chase for the Championship to weak attendance and television ratings and the IZOD IndyCar Series continued to battle its own similar realities despite presenting yet another tight championship battle.
Much of the consternation within the industry involves how to rekindle an interest not only among the market-moving 18-to-34-year-old demographic, but also in children who are, for various reasons, losing interest or never getting a chance to gain interest in racing. It's somewhat ironic that the sport has lost that precious swathe of society as its drivers -- especially in NASCAR -- skewed increasingly youthful the last decade.
SI.com
Much of the consternation within the industry involves how to rekindle an interest not only among the market-moving 18-to-34-year-old demographic, but also in children who are, for various reasons, losing interest or never getting a chance to gain interest in racing. It's somewhat ironic that the sport has lost that precious swathe of society as its drivers -- especially in NASCAR -- skewed increasingly youthful the last decade.
SI.com