4LT GS Roadster
For NASCAR teams and drivers, it's summer vacation this week, but the powers that be have no such luxury. You can bet officials down in Daytona are working overtime to turn around a sport that continues to suffer a serious decline.
Chicagoland viewership decreased by over 200,000 compared to last year, with the track's estimated attendance of 67,500 fairly generous for stands that were three-quarters full. How bad has it gotten for what once was the second-largest sport in America? Among the TV programs NASCAR trailed in the ratings last week were Pawn Stars, Good Luck Charlie and Hannah Montana: Forever. Even LeBron's free agency decision scored a 7.3, just below the 7.7 for NASCAR's Super Bowl, the Daytona 500.
Ouch.
SI.com
