Muhammad(adgconsulting.com) (3/1/99 9:56 AM): Yup, think about a corvette is the best ad for a corvette. You see it you want it, end of story.
Dave- Lovepoetry.com (3/1/99 9:56 AM): I think a car advertiser has won if you take a test drive. How many auto brands did you not even get into when you bought your last car.
Bruce (3/1/99 9:56 AM): Someone earlier said "it depends on your product" I think there are many strategies and just using one may eliminate a large audience that would be impacted by a different one.
Muhammad(adgconsulting.com) (3/1/99 9:58 AM): Lots, but to be honest I buy cars based on looks, practicality, price & performance, but the first one is looks. If I see cars on the highway and I don't like the way they look NO ad is going to get me to test drive it.