I came back to this thread after thinking about the "Z51 issue" overnight.
Why is it that dealers often discourage Corvette customers from buying Z51?
To consider that we need to know more about Z51, so let's look at some facts. First, Z51, compared to the C6 base suspension, has higher rate springs, higher rate stabilizer bars and shocks capable of more aggressive damping. All those items tend to reduce ride quality. After reading that, many would think the Z51 cars end-up being pretty stiff.
Reality is that Z51s are more stiffly suspended than C6es with base springs and bars, but the ride quality, in practice, while not as nice as a base car, is not as uncomfortable as were the Z51s of the C5 era.
On general difference between C5 and C6 which impacts ride quality is that the suspension geometry was revised for 2005 to increase travel. This allowed GM to keep the high rate Z51 springs and bars but go to shock valving that wasn't quite as stiff as was Z51 for C5. The end result was ride quality somewhere between that of base and Z51 on C5.
The statement was made above that cars with F55 "Magnetic Selective Ride Control" (also known to some as "magna-ride" or just "MR") and Z51 handle about the same. Well...that's kinda sorta true but mostly false. First, understand that F55 is not really a "suspension" it's just a set of shock absorbers which can change their valving in near real time. For more information on MR and how it works see the article at the URL listed in the post above.
How close Z51 and MR cars are in handing depends on how they are being driven. Let's say you like to take curved freeway/expressway on/off ramps and transitions at a speed that's a little more fun than what's posted or let's say you like to go on drives with your club through the mountains "caravaning" with the group at "sporting" speeds but not really fast. If that's the case then, to you, C5es with Z51 or F55 will have a similar feel in the turns but the car with F55 will will ride nicer.
On the other hand, let's say you like to take those curved freeway ramps and transitions at twice the posted entry speeds or, when you're on a mountain run with your club, you are one of the couple of people who move to the front and "run-away-and-hide" from the rest of those touring folks. If that's the case, a Z51 will handle better and be easier to drive at the limit than will the car with base springs, bars and MR shocks. As for ride, well...you probably don't care that much, but believe it or not, when run hard near the limit, the ride qualities of the Z51 and the F55 will be closer.
Now, let's say in addition to carving up freeway ramps and mountain roads you like to take your car to an autocross or even a "track day" event. If that's the case, don't consider F55. You need Z51 for not only it's increased roll stffness but also it's better Goodyear F1 Supercar EMT tires, close ratio transmission, engine oil, trans and power steering coolers, better brakes and, in the case of automatics, shorter gears.
Why do some dealers try to convince potential customers to avoid Z51? One reason might be that amongst dealers, especially those unfamiliar with the specifics of Corvette suspensions (which means the majority of them), Z51 has a stigma of rough ride attached to it that goes clear back to the C4 years. To those dealers, I say, "Yeah, C6 Z51 is damped more aggressively than the base cars, but the ride is not near as harsh as was Z51 or Z07 in the C4 era."
Other dealers aggressively promote Magna-Ride because they make more money selling that option then they do selling Z51. In model year 2009 the MSRP difference was about 300 bucks.
There may be an arrogance upon the part of some dealers, ie: "We know better than you what you want." Combine that with a misquided belief that most Corvette buyers today are fat-bottomed old boomers who want an LS3's power, loud exhaust, have no interest in a Vette's handling and want a car which rides like a Cadillac and you have dealers pointing people at base suspensions and F55. Actually...weren't those the folks who were supposed to buy Cadillac XLRs?
There's still another group of dealers will steer customers away from Z51 because a customer with F55 is less likely to complain about the car not handing to their liking when driven at the limit than a customer with Z51 is likely to complain about harsh ride and some dealers loath customer complaints so much they choose to err on the safe side...even if the customer expresses a desire to order Z51.
In 'MY08, the last year for which Mike Antonick's well-respected Black Book published numbers, Z51s outsold F55 by more than 2 to 1. Also, on average, since MY05 C6 Z51 has outsold F55 by about 2 to 1. That is the reverse of the last two years of C5 when MR was available. In MY03/04 F55 outsold Z51 by by more than 3 to 1. What caused that stunning reversal? I have no hard fact, but I suspect much of why the big swing in Z51's numbers relates to the better ride of C6 Z51 compared to C5 with the same option.
In summary, yeah, the Z51's ride is more stiff but not near as stiff as many dealers think.