4LT GS Roadster
DETROIT – Chevrolet introduced a new marketing campaign today that focuses on the heart of the Silverado HD pickup line, the Duramax Diesel and Allison transmission. The “Max and Al” campaign contrasts the proven durability and performance of the powertrain – which benefit from 10 years of development and more than 20 billion miles of experience – to the unproven record of competitive heavy-duty trucks.
“Max and Al are creative expressions of the confidence we have in Chevy trucks,” said Tony Truelove, Silverado marketing manager, “and a lighthearted way to call out our competitors. We think Max and Al will connect with the heavy-duty enthusiasts who are passionate about the capabilities of their trucks, and ignite a lot conversation in the truck world.”
GM Media
