While we're talking about "marketing speak" and "nomenclature"... let's get the technical facts correct also. The "Dual Mass" flywheel, for ease of explanation, has two discs. The first is directly bolted to the crank flange and is externally balanced to the motor. The "secondary mass" is relatively the same size and shape of the first. However, it is fastened to the first mass with a hardened rubber polymer dampner and bearing assembly. There are NO springs involved in the dual mass flywheel. There are no serviceable parts whatsoever.
Callaway, as far as I know, is the only manufacturer that provides a matched flywheel and clutch assembly. It is recommended that the disc is also replaced at the time of flywheel replacement. Feel free to re-use your original disc as Hib mentions. However, pairing an old disc with a new flywheel spells trouble. The old (original) disc will prematurely wear and ineffectively burnish the new flywheel. This is comparable to throwing new rotors on your braking system while re-using your same old brake pads. Sure, it will work, but it's better to "bed" two new virgin frictional surfaces against each other for longevity purposes. Do you really wish to pull your trans out prematurely just to replace a clutch disc? Better to do it while it's apart!
Secondly, Callaway sells the components as a "kit" because there are more than three varieties of flywheels that are available for Chevy small blocks. There are neutral balance flywheels and then there are flywheels that require external balancing. If you take a look at the Centerforce webpage on GM small block flywheels, it'll be very evident that it's no easy selection process. There must be 20+ selections on that page. What we're basically looking for from the early C4 Vette years forward is an externally balanced flywheel. Basically, C4 Corvette motors were externally balanced and require an "externally balanced" flywheel. If you send your original flywheel to Callaway, they will make absolutely sure that your new flywheel will be properly balanced the same as the original. However, this is just an extra measure of a detail oriented installation. Factory rotating assemblies were never perfectly balanced from GM. So, if your new single mass flywheel is off just a hair, you'll probably never notice it. However, if you attempt to throw a neutrally balanced flywheel onto your motor-- look out-- it'll rattle the teeth out of your skull.
Lastly, Callaway sells the items as a matched "package" because the thickness of the flywheel is crucial. As Hib mentions, these conversions have been done with standard Camaro flywheels. Buyer beware. They are not all the same! Did you ever wonder why there is a tolerance adjustment on the fulcrum pivot of the ZF-6 bell housing? If you attempt to install a "non-spec" thickness flywheel-- you'll never know that the combination will work till you attempt to pull out of your driveway. All of the sudden you find that your shifts are grinding. Ouch! Out comes the whole trans again to figure out what could be wrong. As a general rule, the fulcrum adjustment should ALWAYS be seated completely and tightly against the bellhousing (furthest from the flywheel). Moving the pivot closer to the flywheel offers extended engagement of the throwout bearing. Trial and error adjustments are not recommended. At that point it's time to check the thickness and alignment specs all the way through.
Additionally, NEVER put any lubrication on any moving parts involved with a clutch assembly. If you're looking to create a huge mess that'll be slung around inside your bellhousing for an eternity.. go ahead and do it! The chance that it'll contaminate the flwheel and holding power of the clutch disc is quite high.