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LongTimer
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From Kaosinla. :
Quote:
Pics 6 and 13
http://www.detnews.com/2003/autosinsider/0312/19/a01-13577.htm
Looks like red to me, but wait I must be wrong because their not producing red.....
Also, here's a partial of the NY TIMES article on the American Revolution Campaign.
"The company will introduce "Car Carrier" - an ad directed by the feature film director Michael Bay ("Bad Boys II," "Pearl Harbor," "Armageddon") - as the sole advertiser on "Dick Clark's Primetime New Year's Rockin' Eve" with six 60-second spots. The newlyweds, Jessica Simpson and Nicholas Lachey, hosts of the Los Angeles portion of the show, will arrive in an SSR, Chevrolet's new pickup roadster.
In addition, five 60-second spots will be shown during MTV's "New Year's Eve Pajama Party," and there will be spots on the David Letterman and Jay Leno late-night talk shows, along with two electronic billboard ads in Times Square.
"We wanted to be where the action was," said Kim Kosak, Chevrolet director for advertising. "And if you're going to pick New Year's Eve as your launch date, you better be in Times Square."
There was also a challenge with 10 vehicle introductions. "I don't know if it's ever been done," Ms. Kosak said. "I think it's unprecedented."
The 10 vehicles are the Malibu Maxx, Aveo, SSR pickup roadster, Colorado pickup truck, 2005 Equinox crossover, Cobalt premium small car, Corvette C6, Uplander, HHR crossover and the new Impala.
Every vehicle introduction will bear the "American Revolution" theme but with different taglines and different tones. "Aveo and Colorado are more youthful, Malibu Maxx is more sophisticated and SSR is a little bit more ruckus," Ms. Kosak said. "You have to find that balance of cohesion but individuality for the individual products."
Beginning today, the outdoor board campaign begins in 34 major markets on about 250 boards across the country featuring a yellow SSR.
The "Car Carrier" ad, which was unveiled yesterday, will run exclusively until Jan. 12, when individual vehicle spots will begin. The spot will also run nationwide in movie theaters beginning Jan. 1 and will appear for that day only on Yahoo.
"Car Carrier" has the feel of an action film. It begins with scenes of the new Corvette intercut with a car carrier to a remix of "Magic Carpet Ride" by Steppenwolf. The Corvette loads itself up the ramp of the car carrier as other new vehicles including the Colorado and SSR come into the picture from various settings."
Quote:
Pics 6 and 13
http://www.detnews.com/2003/autosinsider/0312/19/a01-13577.htm
Looks like red to me, but wait I must be wrong because their not producing red.....
Also, here's a partial of the NY TIMES article on the American Revolution Campaign.
"The company will introduce "Car Carrier" - an ad directed by the feature film director Michael Bay ("Bad Boys II," "Pearl Harbor," "Armageddon") - as the sole advertiser on "Dick Clark's Primetime New Year's Rockin' Eve" with six 60-second spots. The newlyweds, Jessica Simpson and Nicholas Lachey, hosts of the Los Angeles portion of the show, will arrive in an SSR, Chevrolet's new pickup roadster.
In addition, five 60-second spots will be shown during MTV's "New Year's Eve Pajama Party," and there will be spots on the David Letterman and Jay Leno late-night talk shows, along with two electronic billboard ads in Times Square.
"We wanted to be where the action was," said Kim Kosak, Chevrolet director for advertising. "And if you're going to pick New Year's Eve as your launch date, you better be in Times Square."
There was also a challenge with 10 vehicle introductions. "I don't know if it's ever been done," Ms. Kosak said. "I think it's unprecedented."
The 10 vehicles are the Malibu Maxx, Aveo, SSR pickup roadster, Colorado pickup truck, 2005 Equinox crossover, Cobalt premium small car, Corvette C6, Uplander, HHR crossover and the new Impala.
Every vehicle introduction will bear the "American Revolution" theme but with different taglines and different tones. "Aveo and Colorado are more youthful, Malibu Maxx is more sophisticated and SSR is a little bit more ruckus," Ms. Kosak said. "You have to find that balance of cohesion but individuality for the individual products."
Beginning today, the outdoor board campaign begins in 34 major markets on about 250 boards across the country featuring a yellow SSR.
The "Car Carrier" ad, which was unveiled yesterday, will run exclusively until Jan. 12, when individual vehicle spots will begin. The spot will also run nationwide in movie theaters beginning Jan. 1 and will appear for that day only on Yahoo.
"Car Carrier" has the feel of an action film. It begins with scenes of the new Corvette intercut with a car carrier to a remix of "Magic Carpet Ride" by Steppenwolf. The Corvette loads itself up the ramp of the car carrier as other new vehicles including the Colorado and SSR come into the picture from various settings."
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