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Don't forget you're talking about "Jaws"!
Wasn't it Humpy Wheeler that hung a shark from a crane at a race track because of that name?
After becoming the president of Charlotte (now Lowe's) Motor Speedway, Wheeler earned the reputation for organizing publicity stunts. A few weeks after driver Cale Yarborough gave the less-than-complimentary nickname 'Jaws' to rival driver Darrell Waltrip, Wheeler bought a giant dead shark, placed a dead chicken in the shark's mouth, and had it driven around the track on a flatbed truck before a race at Charlotte (Yarborough's sponsor at the time was Holly Farms Poultry).