GM to drop corporate logo from vehicles

[6 Shooter]

General Motors Co. will no longer include the silver "GM" corporate logo on its vehicles in a move to emphasize the four core brands that survived the automaker's bankruptcy.​

The move, which takes effect starting with the 2010 model year, was made earlier this month by the company's newly formed executive committee.

The move downplays the link between the Chevrolet, Cadillac, Buick and GMC brands and their corporate parent, following the automaker's recent trip through bankruptcy court and months of negative headlines.

"We are just really focused on the four core brands and this provided us with another opportunity to make sure they were at the forefront," GM spokesman Terry Rhadigan said.

GM's research indicates people outside the Midwest do not necessarily link a Chevrolet or Cadillac with GM, Rhadigan said.

GM emerged from bankruptcy court last month after shedding debts and factories and receiving $50 billion in federal aid. It is in the process of selling or eliminating the Saab, Saturn, Hummer and Pontiac brands.

DN Article

 

[jrose7004]

I don't know that anyone I know wanted that on their car, some would take it off anyway.

 

[twiget]

Glad to hear it. I removed those badges from my 'Vette within 24 hours of buying her.

 

[njlouc]

I remember in the late 60's or early 70's when GM began the campaign "GM mark of excellence". That was the day that they no longer were. In those days they figured that if you had a badge of excellence that people would think you were. Instead, they should have applied the 12 cents for the badge into the car.:duh
It may be a "legal" ploy to separate the brands so they can be sold individually later.

As they say .... If you have to tell someone you are good, you aren't.

 

[6 Shooter]

"If you have to tell someone you are good, you aren't."

Amen! ;squint:​

L8TR - D

 

[Yoda]

<snip> & <copy> from thread in GM & Auto Industry News

Putting on my

"Flame Suite"

GM starting putting those little "Little thingys on their cars" JUST LIKE Chrysler did back in the 80's ..

Waste of Money and Time, and BUTT UGLY... Reminds me of Lee Icccoccco and his K Cars

Hmmm who started the "Mark of Excellence" didn't he have ties to Chrysler??

This isn't the first time I made this statement and My nieghbor hears every time I see his 06

JMHO and kind of tongue in cheek

Bud

 

[6 Shooter]

Yoda - I read your post on Rob's thread, he fired a dupe off later in the day.

L8TR - D