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High demand to limit Corvette supplies
Richard Truett
Automotive News
October 4, 2013 - 2:31 pm ET
If GM sticks to its current production plan for the redesigned 2014 Corvette,
output will nearly double to about 30,000 units for a full year.
Photo credit: BLOOMBERG
BOWLING GREEN, Ky. -- The 2014 Corvette will be in short supply, with few unsold units on dealer lots until spring at the earliest.
General Motors officials said production of the two-seat sports car will be capped at about 160 units per day on one shift. Despite high demand for the redesigned sports car, GM will not add a second shift, officials said during a plant tour here this week.
"We've seen this again and again. You bring out a new Corvette and the demand is sky-high at the beginning, and then it tapers off," said Corvette Chief Engineer Tadge Juechter. "It's not worth making that investment [of a second shift], even though for awhile we make a lot more money getting those cars out there."
GM produced 14,960 Corvettes in 2012 in the car's lone plant. If GM sticks to its current production plan for the redesigned 2014 model, output will nearly double to about 30,000 units for a full year.
GM officials declined to say how many Corvette orders it has, but several enthusiast sites say GM has banked enough orders from dealers to keep the plant cranking out cars at 160 per day for at least the next six months.
Full Story: http://www.autonews.com/article/201...mand-to-limit-corvette-supplies#ixzz2gnsCqtA6
Richard Truett
Automotive News
October 4, 2013 - 2:31 pm ET
If GM sticks to its current production plan for the redesigned 2014 Corvette,
output will nearly double to about 30,000 units for a full year.
Photo credit: BLOOMBERG
General Motors officials said production of the two-seat sports car will be capped at about 160 units per day on one shift. Despite high demand for the redesigned sports car, GM will not add a second shift, officials said during a plant tour here this week.
"We've seen this again and again. You bring out a new Corvette and the demand is sky-high at the beginning, and then it tapers off," said Corvette Chief Engineer Tadge Juechter. "It's not worth making that investment [of a second shift], even though for awhile we make a lot more money getting those cars out there."
GM produced 14,960 Corvettes in 2012 in the car's lone plant. If GM sticks to its current production plan for the redesigned 2014 model, output will nearly double to about 30,000 units for a full year.
GM officials declined to say how many Corvette orders it has, but several enthusiast sites say GM has banked enough orders from dealers to keep the plant cranking out cars at 160 per day for at least the next six months.
Full Story: http://www.autonews.com/article/201...mand-to-limit-corvette-supplies#ixzz2gnsCqtA6
