4LT GS Roadster
A 1916 rendition of the original Chevrolet bowtie badge, which
was introduced in late 1913 by William C. Durant
on a trio of new-for-1914 Chevrolet models.
DETROIT – Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.
GM Media
