Expertise
Message received.
It was Ben Franklin (or was it Abraham Lincoln) that said, "When half the people in the room think you're crazy, why open your mouth and convince the other half?"
Seriously, I used to do a lot of consulting. The most powerful tool is silence. When you find something you recognize, note it down (actually write on a notepad - but let no one see it). But otherwise, silence is strength. Ask all the questions you can think of, just don't give opinions until you're alone with your buyer.
Hope this helps,
John