Pricing and Competition?

[Rob]

Rumor has it that the "Blue Devil" C6 could see in excess of 500 horsepower. Since Ford's new GT is going to market at around $139,000, and the Dodge Viper SRT is at market for just under $90,000, where do you think Chevrolet should price this "Blue Devil"?

What competition should Chevrolet go after in developing the "Blue Devil"? Should they set their sight on Modena and Sant Agata, or home-in on the Ford GT and Viper?

 

[Brett]

I thought the Z06 was going to have 500 horsepower, while the Blue Devil would be a world beater with over 600.

A 500 horsepower Z06 should be doable for around 60K. Anymore than that would just be markup when considering the 405 Z06 was only 50K. This will be the Viper beater.

The Blue Devil should be more exotic with a Viper pricetag, maybe 100K, but in a totally different class of performance. For the Blue Devil, bring on the world.

 

[UB2 SLOW]

I agree with Brett. Try to keep the Blue Devil under $100k and it will be a winner world wide.