- Admin
- #1
Retired Chevrolet General Manager and Corvette Savior, Jim Perkins Dies
by Rob Loszewski
In 1992, the atmosphere at GM was bleak. Sales were down, and Chevrolet was quickly losing its excitement and brand identity by utilizing the sharing of parts across multiple platforms in order to decrease cost.
As a result, the Corvette was on the chopping block and GM wanted the Corvette to die a slow death "without much fanfare".
One man did not agree and literally put his job on the line to save the Corvette from extinction. That man was Jim Perkins, Chevrolet's General Manager at the time.
Full Story on the Corvette Action Center's Home Page >>>
by Rob Loszewski
In 1992, the atmosphere at GM was bleak. Sales were down, and Chevrolet was quickly losing its excitement and brand identity by utilizing the sharing of parts across multiple platforms in order to decrease cost.
As a result, the Corvette was on the chopping block and GM wanted the Corvette to die a slow death "without much fanfare".
One man did not agree and literally put his job on the line to save the Corvette from extinction. That man was Jim Perkins, Chevrolet's General Manager at the time.
Full Story on the Corvette Action Center's Home Page >>>