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The miniature world of Corvette dealer promo models--Vettes in scale
August 8, 5:43 PM
Kansas City Automotive Examiner
Craig Hover
Kids who love cars tend to gravitate toward car-related toys. Then, when they grow up, they often buy real cars. But sometimes, they still have a place in their hearts for the miniature cars they played with when they were kids, and a new form of automobile collecting strives.
Some of the most collectable, and often the most valuable, scale vehicles out there are dealer promotional models. For the purposes of this article, these will be limited to the plastic, 1/25th-scale cars that were originally sold or given away at new car dealerships.
Promo models were a tangible way to show off new vehicle styles and colors to prospective buyers. Even more important, they often went to the kids who visited the dealerships with their parents, and they helped build brand-loyalty and excitement in young minds.
Since the first Corvette was sold in 1953, Chevrolet offered these models to showcase America’s fiberglass sports car. Lots of other cars have been rendered as promos over the years, but only Corvettes have been built continuously from the beginning, all the way to the present.
Full Article: The miniature world of Corvette dealer promo models--Vettes in scale
August 8, 5:43 PM
Kansas City Automotive Examiner
Craig Hover
Kids who love cars tend to gravitate toward car-related toys. Then, when they grow up, they often buy real cars. But sometimes, they still have a place in their hearts for the miniature cars they played with when they were kids, and a new form of automobile collecting strives.
Some of the most collectable, and often the most valuable, scale vehicles out there are dealer promotional models. For the purposes of this article, these will be limited to the plastic, 1/25th-scale cars that were originally sold or given away at new car dealerships.
Promo models were a tangible way to show off new vehicle styles and colors to prospective buyers. Even more important, they often went to the kids who visited the dealerships with their parents, and they helped build brand-loyalty and excitement in young minds.
Since the first Corvette was sold in 1953, Chevrolet offered these models to showcase America’s fiberglass sports car. Lots of other cars have been rendered as promos over the years, but only Corvettes have been built continuously from the beginning, all the way to the present.
Full Article: The miniature world of Corvette dealer promo models--Vettes in scale
Jane Ann
