- Admin
- #1
To: All Chevrolet Dealers
From: Jim Campbell
Director – Chevrolet Car Marketing
Date: February 4, 2005
Re: 2005 Corvette Constraint Update
The 2005 Chevy Corvette continues its launch with very positive results. The press has been very favorable. In fact, the Corvette has been on the cover of over 30 magazines and has won many awards since the unveiling in January, 2004. Demand for the Corvette remains strong, and inventory is turning quickly.
Having said that, I want to acknowledge that we still have some product constraints to eliminate. Be assured that everyone from marketing, engineering, and manufacturing are diligently working to remove them as soon as possible. The goal is to balance our need for production volume with our commitment to world class quality.
The following is a status on Corvette constraints and projected resolution (subject to change):
Corvette Convertibles and Power Top Ramp-Up: Weekly, we continue to ramp-up convertible and power top production. Convertibles and the power top option are scheduled to be at ramp-up by March 21, 2005.
Corvette Convertible Beige and Gray Tops Production: When tops are in the down position, the structural force on the fabric causes wrinkles which causes the light color tops to appear dirty, even though they are not. There is a fix for this condition; however it requires some new tooling which will not be in place until approximately mid-June. Therefore, until the condition is corrected, the beige and gray top color choices will be removed from the order guide. Orders with either beige or gray tops that have already been preferenced will be returned to the "placed" tab in VOM so that you may change color and trim choices as necessary to best satisfy your needs yet still allow the car to be produced. All top colors must be changed to black. We apologize for the inconvenience caused by removing these color choices but they will remain unavailable until we are assured that the lighter top colors meet our standards.
Corvette Coupe 1SX Package Production: The current manual passenger side seat track is no longer available. There is a new manual seat track that should be available sometime in April. Once again, we apologize for having to remove this option until the new seat track is available.
QG7 Polished Wheels: Demand for the polished wheel option continues to exceed all expectation. Our wheel supplier is currently working at maximum capacity, including overtime, to meet demand. At the same time, we have been working diligently to add additional machinery and improved processes to increase polished wheel output. We hope to see the result of these improvements shortly. In the interim we would like to remind you of the availability of the new QX1 Competition Gray wheel which presents an additional way that your customers can personalize their Corvette. The QX1 wheel is not constrained.
I want to thank you for your support for the Corvette. Together we will make the sixth-generation Corvette the best Corvette ever produced.
From: Jim Campbell
Director – Chevrolet Car Marketing
Date: February 4, 2005
Re: 2005 Corvette Constraint Update
The 2005 Chevy Corvette continues its launch with very positive results. The press has been very favorable. In fact, the Corvette has been on the cover of over 30 magazines and has won many awards since the unveiling in January, 2004. Demand for the Corvette remains strong, and inventory is turning quickly.
Having said that, I want to acknowledge that we still have some product constraints to eliminate. Be assured that everyone from marketing, engineering, and manufacturing are diligently working to remove them as soon as possible. The goal is to balance our need for production volume with our commitment to world class quality.
The following is a status on Corvette constraints and projected resolution (subject to change):
Corvette Convertibles and Power Top Ramp-Up: Weekly, we continue to ramp-up convertible and power top production. Convertibles and the power top option are scheduled to be at ramp-up by March 21, 2005.
Corvette Convertible Beige and Gray Tops Production: When tops are in the down position, the structural force on the fabric causes wrinkles which causes the light color tops to appear dirty, even though they are not. There is a fix for this condition; however it requires some new tooling which will not be in place until approximately mid-June. Therefore, until the condition is corrected, the beige and gray top color choices will be removed from the order guide. Orders with either beige or gray tops that have already been preferenced will be returned to the "placed" tab in VOM so that you may change color and trim choices as necessary to best satisfy your needs yet still allow the car to be produced. All top colors must be changed to black. We apologize for the inconvenience caused by removing these color choices but they will remain unavailable until we are assured that the lighter top colors meet our standards.
Corvette Coupe 1SX Package Production: The current manual passenger side seat track is no longer available. There is a new manual seat track that should be available sometime in April. Once again, we apologize for having to remove this option until the new seat track is available.
QG7 Polished Wheels: Demand for the polished wheel option continues to exceed all expectation. Our wheel supplier is currently working at maximum capacity, including overtime, to meet demand. At the same time, we have been working diligently to add additional machinery and improved processes to increase polished wheel output. We hope to see the result of these improvements shortly. In the interim we would like to remind you of the availability of the new QX1 Competition Gray wheel which presents an additional way that your customers can personalize their Corvette. The QX1 wheel is not constrained.
I want to thank you for your support for the Corvette. Together we will make the sixth-generation Corvette the best Corvette ever produced.
