If Chevy is going to step up to the plate and go after the big dawgs, they should (IMHO) offer more customer select (freeflow) performance options. Rear gear ratios come to mind immediately, as well as optional engine configurations. Certainly optional wheel/tire combinations also. The small list of options being offered, and very few have to do with performance, is a bean counter approach to marketing.
If these performance options are not offered from the factory as RPOs, then GM needs to seriously consider the "over the counter" approach offering performance parts that are; easily obtainable, warranteed, designed to fit, and work together in their respective platforms. This could also allow the marketing strategists to gather information on what products do sell, and to what segment of their customer base. It would also allow a greater market coverage of those parts so that the engineers would get feedback on the part(s) durability issues. By using that information, they could then determine what option packaging is really desired, and in turn the bean counters would see that it might make sense to offer more packages.
The Corvette line, even thought it is small compared to the rest of the GM line-up, is an excellent test bed because of the market segment within the population. The average Corvette enthusiast probably knows what he/she wants in a vehicle that is so targeted vs the average consumer who just wants basic transportation.
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