I have sold tires for over 25 years, and without going in to a long explanation of how our industry works, if you can find a name brand tire (such as BFG or Goodyear) for less money for the same tire (KDW) and you are not concerned about follow-up on warranties or proper installation, buy it. All BFG KDW's are made in the same plant. Large dealers such as Discount tire and Tire Rack will purchase in huge quantities to obtain better discounts. Both dealers are high-volume low margin distributors. I have BFG's on one of my Vettes, and Goodyear F1's on the other. I personally prefer the BFG's.