
GMC was almost scrapped under GM's government-controlled restructuring last year, and the
automaker is intent on making the truck brand more relevant to secure its future.
General Motors Co. has approved a major update of its full-size pickup trucks, an overhaul delayed during the automaker's financial crisis.
The move will cost several hundred million dollars.
The updated trucks are two or three years away from showrooms. Redesigned Chevrolet Silverado and GMC Sierra pickups will feature new exteriors and interiors, as well as better aerodynamics and fuel efficiency.
The pickups have not been updated since 2006, but GM wants to be more competitive in that segment even as it introduces several new small cars and crossovers, said GM spokesman Scott Fosgard.
GM sold about 500,000 fewer trucks last year, as sales cooled amid the recession and following a year of fluctuating gas prices that chilled demand for a product that generally generates a higher per-unit profit.
GM to overhaul full-size pickups | detnews.com | The Detroit News