I haven't researched this product much, yet, but I read most of the content about their synthetic engine oil on their web site.
Some things stuck out like sore thumbs.
1) No where do they say what type of base stock they use, Group IV or V. If they won't state that, I am uncomfortable.
2) In their synthetic oil information they say......which is partially marketing BS. Conventional oils will last far longer than 3000 miles. I'll add that their synthetic only lasting 7500 miles (if we are to to take their word) makes it inferior to Mobil 1 and vastly inferior to products from Group V base stocks, such as Red Line.
3) The only info they give about their base stocks is that they are......pretty nebulous if you ask me.
4) Lastly the stuff is expensive, $8.95 a qt. For two bucks more you can buy the best synthetic on the market, Red Line but for 50 cents less a quart you can get Mobil 1 which is a better oil.
But...more research needs to be done.