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Corvette Plays Dress-Up: Now Isn’t That Special?
By LAWRENCE ULRICH
Published: June 3, 2010
New York Times
SOME good news for Chevrolet: of all the high-end sporty cars sold in the United States last year, nearly one in six was a Corvette.
Now, the bad news: Corvette sales nonetheless plunged in 2009 to depths unmatched since 1961, two years before the Sting Ray was born.
Between anxious consumers and a flight from impractical sports cars that began well before the recession bushwhacked the economy, what J. D. Power calls the “premium sporty” class — two-seaters, coupes and convertibles above $40,000 — withered to a paltry 89,000 sales last year from 230,000 in 2003. In 2009, Corvette sales tumbled by half, to just under 14,000, despite offering what is surely the broadest and most desirable lineup in its history.
Full Story: Around the Block - 2010 Chevrolet Corvette Grand Sport - Corvette Plays Dress-Up - Now Isn’t That Special? - Review - NYTimes.com
By LAWRENCE ULRICH
Published: June 3, 2010
New York Times
SOME good news for Chevrolet: of all the high-end sporty cars sold in the United States last year, nearly one in six was a Corvette.
Now, the bad news: Corvette sales nonetheless plunged in 2009 to depths unmatched since 1961, two years before the Sting Ray was born.
Between anxious consumers and a flight from impractical sports cars that began well before the recession bushwhacked the economy, what J. D. Power calls the “premium sporty” class — two-seaters, coupes and convertibles above $40,000 — withered to a paltry 89,000 sales last year from 230,000 in 2003. In 2009, Corvette sales tumbled by half, to just under 14,000, despite offering what is surely the broadest and most desirable lineup in its history.
Full Story: Around the Block - 2010 Chevrolet Corvette Grand Sport - Corvette Plays Dress-Up - Now Isn’t That Special? - Review - NYTimes.com
