The detail was excruciating at times, but the message of Toyota Motor Corp.'s bought-and-paid-for dismemberment Monday of an Illinois engineering professor's testimony before Congress was clear:
The Japanese automaker won't let allegedly rigged tests devised by an expert -- cited by a national TV network and used by trial lawyers -- go unanswered, lest their actions beggar Toyota's money machine in the United States by destroying its enviable reputation for bullet-proof quality and reliability.
To be sure, Toyota has a massive problem: More than 8 million cars and trucks recalled worldwide to answer concerns over "sudden unintended acceleration;" floor mats that become entangled with accelerator pedals; brakes in hybrid cars that may not brake as expected; and concerns that the automaker's electronic throttle control system may not operate properly.
Toyota also has a massive war chest chocked with more than $30 billion in cash; a triple-A credit rating that reflects its operational prowess and the esteem it enjoys among investors; carefully cultivated political friends in the right places; and a willingness to hire the best heavyweight law firms, political consultants and crack crisis communications teams that money can buy.
The Detroit News
The Japanese automaker won't let allegedly rigged tests devised by an expert -- cited by a national TV network and used by trial lawyers -- go unanswered, lest their actions beggar Toyota's money machine in the United States by destroying its enviable reputation for bullet-proof quality and reliability.
To be sure, Toyota has a massive problem: More than 8 million cars and trucks recalled worldwide to answer concerns over "sudden unintended acceleration;" floor mats that become entangled with accelerator pedals; brakes in hybrid cars that may not brake as expected; and concerns that the automaker's electronic throttle control system may not operate properly.
Toyota also has a massive war chest chocked with more than $30 billion in cash; a triple-A credit rating that reflects its operational prowess and the esteem it enjoys among investors; carefully cultivated political friends in the right places; and a willingness to hire the best heavyweight law firms, political consultants and crack crisis communications teams that money can buy.
The Detroit News