Long Reply re: my rights as a Consumer
I am usually the last one to step in unless its a defense or request for further info.
I will state my true and honest feelings as a consumer. That should be respected and taken into consideration when doing your sales, marketing, and posting.
Your Post (ad):
When I first read Rick's post about pre buying the C6, I read it as a consumer and not an 11 year veteran of the Marketing Industry.
My gut reaction was to avoid this dealer. Im sorry Rick, nothing personal. I don't know you and have had no dealings with you or anyone who HAS had dealings with you. But it did not read like a solid deal.
Your marketing campaign failed to earn my business with that post.
It may have not been thought out properly. It might have been a simple "feeler" for you to see what kind of interest there was for the C6 model. (or meant to generate a pulse)
Regardless, if your marketing department had proofread your post for you, it would have seen the obvious flaws, loopholes, and general red flags, that your post had and much of this would have been avoided.
You are representing your business and personal reputation here on a world wide forum. I am sure you take that into account when dealing with the purchasing public each and every day.
I have to agree with everyone here in that your Deal on the pre purchase of a C6 simply lacked the "small print".
It was entirely too general to earn my business.
Providing a web page describing your offer in full detail would have been much more productive. Then, after having a few established customers read the offer, (upon their approval of it) promote the heck out of that deal.
I assume this is not the first time you have offered a sale promotion like this to the public or a web forum.
"I have NEVER in five years and over 500 Corvette owners tried to take advantage of anyone period. I have a perfect 4.0 CSI with GM...."
Is this style of Pre Sales Campaign how you introduced new potential customers to your business in the past? Was this successful for you?
Now I very possibly could have mis-read your original pre order offer. What I, the hard working income spending consumer, took from the offer was that I could give you $2000 today, in exchange for a promise from you that I would get a C6 corvette from your dealership sometime in 2004. (period)
This pretty much leaves the customer's mind, imagination, and track history to fill in the blanks. There lies the problem with your campaign and the fuel behind everyone's questioning and doubting.
Building Trust:
We have no testimonials from past customers, whether positive or negative, to determine for ourselves what kind of business you run. Not every deal can be a seamless one. Consumers know this and are more afraid of businesses that claim 100% satisfaction ratings. No one has that actual record. Its all marketing and advertising fluff! Tell us about how you went the extra mile to remedy a problem with a delivery. Show us you are #1 Human, and #2 that you do care that the customer gets a fair deal on the product they want. This will earn you customer loyalty.
We want to believe that everyone that makes a promise in an email, forum post, or even a phone conversation, will stand behind that promise.
But you and I both know that this simply is not true anymore. If its not in writing, its not going to hold any water. Knowing this from the outset simply means that you must cover each and every detail of your offer when you are asking for someone's cash in exchange for "blind faith" trust.
Simply stating, "call me for more information" does not cut it in my book and obviously not in the pocketbooks of some other consumers. Also stating in another post "if you don't like the deal, you don't have to buy from me" is a huge mistake and I sincerely hope that statement was typed out of anger or a feeling of being threatened. Negative energy travels much further than positive in this world. Be careful. Even if it means eating crow for a few weeks, I would much rather stay in business by remembering " the customer is always right ".
Furthermore, I think Ross (Cfour) does not truly believe the things he wrote. He simply is a fan of talk radio and conveyed his gut reactions in that style. He only wanted to get the readers to Think before they blindly mailed off a check. He wants more substance offered up before a deal can be considered. I also believe that he wanted to prompt you into re-writing that C6 pre sale offer. That was his goal in my eyes.
I have no doubt that this is a fine fine offer you are making on the new Corvettes.
Would you please give the consumer something professional, informative, thoroughly explained, and complete, in order for them to make a more informed and conscious decision here?
Re-read some of the posts regarding your offer. Take them with a non personal approach. These are comments about your post, not your character or business.
Make notes and address each and every point made. Also, the phone calls that you have generated should have given you a tremendous outline in creating your second draft Offer Campaign. I would guarantee that each person has asked nearly the same questions and held similar concerns.
That there should have thrown a red flag and shown you that #1 you would get some slap back from this, and #2 that you needed to do a new copy on that pre sale C6 offer.
Again, please understand that I have no purpose here but to state my Consumer Opinion. Companies pay hundreds of thousands of dollars for this kind of honest and personal feedback. Please take it with a non personal directive and I hope that you will find the time to address some of our collective concerns on the Pre Sale C6 reservations. We all appreciate your participation on the Corvette Action Center.
Sincerely,
Rain Jaudon
Biloxi, MS
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