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redvet
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Oh, the humanity!
From Automotive Digest.com:
12) GM, Ford Alliance in the Cards?Situation
Significance
From Automotive Digest.com:
12) GM, Ford Alliance in the Cards?Situation
- Lapham sees "arranged marriage" between Ford, GM as solution to current crisis
- Creation of "powerhouse" would necessitate selloff of Ford's 4 European brands
- Ford vs Chevy? Ford, all-America brand, Chevy foreign brand small-car competitor
- Would have to ditch some or all of Lincoln, Mercury, Buick, Pontiac
![GM_Ford_Logos_NCDs.gif](http://www.automotivedigest.com/gif/GM_Ford_Logos_NCDs.gif)
- Lapham recalls others mergers of 20th century, including Chrysler/American Motors
- Lapham cites need to protect American supplier base to keep our defenses strong
- Ford, GM together control less than 45% of US market--much stronger as team
- Worldwide, shared platforms could work; domestically, too many brands