Chris, that's an excellent point about the Delorean's and such. I'm a "car guy" so every time I see one on the street (very rare) I think back to the movie "Back to the Future". Does it mean that the Deloreans are worth anything? Don't think so! The car was never a really intended for high performance driving like the Callaway so maybe I'm comparing apples to oranges. But, you're point is still very valid. Those cars came and are gone. Joe Public probably never even heard of them at this point.
In a narrow and single incident type of way, my personal experience tells me that (unfortunately) the Callaway name is fading a little. Let me illustrate: The last 2 weekends we've had some trememndous weather, 50-60 degrees and tons of sun. I took my Callaway to a car audio specialty store that a couple child hood friends own. It's kinda rare that I see these guys, so I thought I'd swing in and show'em the Callaway. I parked the car in the front lot and it was visible from their showroom window. I go in and they ask "What kinda Vette is that?" "What kinda body kit is on it?" Now, these are guys that are heavily entrenched in installing sound systems from mild to wild in every car on the planet. And they don't recognize a Callaway Aerobody Twin Turbo when they see one? I said "Guys, you gotta be kidding me? You don't know what that is?"
Long story short, I explained it to them. When they heard "Twin Turbo" their eyes lit up a little and they kinda remembered hearing about them.
MORAL OF THE STORY: CARLISLE IS THE WAY TO GO !!! WHO WORKS FOR ABC, NBC, CBS ??? Let's get some serious coverage!!