4LT GS RoadsterDETROIT -- Ford Motor Co. has hired a 38-year-old designer from Cadillac to shape Lincoln's future and compete with bigger luxury rivals.
Max Wolff, a native of Australia, will be Lincoln's design director, a new position, effective Jan. 3.
He comes in the wake of Ford's pledge to deliver seven “new or significantly improved” vehicles to its sole luxury brand in the next four years.
Wolff has been design director for Cadillac exteriors since 2007. At General Motors Co., Wolff has held various positions in design, including a stint in South Korea at GM Daewoo Auto & Technology. There, Wolff helped design the Chevrolet Cruze compact. He started his career at GM's Australia unit, GM Holden Ltd., in 1998.
He will report to Moray Callum, Ford's executive director of design for the Americas, the automaker said today.
Wolff joins a growing management team at Lincoln who share global experience. C.J. O'Donnell, Lincoln's group marketing manager, and Scott Tobin, Lincoln's director of product development, have also worked in Asia, Europe and North America.
“Hiring a Lincoln design director with global experience was a given,” said Derrick Kuzak, Ford's group vice president of global product development, in a statement. “Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige."
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Max Wolff, a native of Australia, will be Lincoln's design director, a new position, effective Jan. 3.
He comes in the wake of Ford's pledge to deliver seven “new or significantly improved” vehicles to its sole luxury brand in the next four years.
Wolff has been design director for Cadillac exteriors since 2007. At General Motors Co., Wolff has held various positions in design, including a stint in South Korea at GM Daewoo Auto & Technology. There, Wolff helped design the Chevrolet Cruze compact. He started his career at GM's Australia unit, GM Holden Ltd., in 1998.
He will report to Moray Callum, Ford's executive director of design for the Americas, the automaker said today.
Wolff joins a growing management team at Lincoln who share global experience. C.J. O'Donnell, Lincoln's group marketing manager, and Scott Tobin, Lincoln's director of product development, have also worked in Asia, Europe and North America.
“Hiring a Lincoln design director with global experience was a given,” said Derrick Kuzak, Ford's group vice president of global product development, in a statement. “Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige."
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