I don't see how they can price it much more than the Viper. Although it will still be a much superior car, people just won't pay THAT much more than a Viper to get the Corvette.
Hi Bill,
I'm not sure I agree.
The majority of the 3,949 1990 ZR-1s went into the hands of the investors when the car first hit the market. Some people were crazy enough to dish out $125,000 for a 1990 ZR-1 with a MSRP of $59,950.
The only differences I see between now and back in 1990 are:
- The legend behind the 1990 ZR-1 was growing since around 1986 when development work really got underway and some of the regular car rags started to elude to the fact that Corvette Development was working on a super-Corvette that was going to take on the best that Europe and Asia had to offer.
- The economic times and the value of a dollar
- If I'm correct, I believe the reason for much of the feeding frenzy over the 1990 ZR-1 was due to the fact that GM played up the fact that it would be a very limited Corvette run. I could be wrong on this point as I'm going on memory, but I'm almost certain that this was a major reason why so many investors were willing to pay double the sticker price.
The legend, (if you want to call it that) for the 2009 ZR-1 has been growing for maybe a couple years starting with the "Blue Devil" nomenclature - the first example caught testing around the Nurburgring (and which GM declared was a regular production Z06 they were testing). Regardless, the magazines were certain that this was the first iteration of the "Blue Devil" caught testing.
Right now, the value of the US$1 is hurting, gas prices are on the rise, and the housing market is just short of going right down the proverbial toilet.
However, Dodge continues to build the Viper at nearly $90,000 a piece. I'm not up on current Viper sales statistics, but given the state of the American automotive industry, I can't believe that Dodge would be willing to continue building a car at a loss, even if it is a high dollar, low production halo vehicle.
So, where am I going with all of this? I think that the people willing to dish out $100,000+ for the upcoming 2009 ZR-1 are in fact, out there, and plentiful. However, whether or not they are willing to step up to the plate depends upon, in my opinion, the following factors:
- Current state of the economy
- Number of ZR-1s GM plans to build
- Build quality
- Overall look and appearance - someone that's willing to dish out nearly $100,000 for an automobile, doesn't want it to look like the same model that costs only $49,000. HOPEFULLY GM learned their lesson back in the nineties, when they didn't want to spend the extra money to make the ZR-1 look more different.
Why did I not mention Gas? Because, someone that can afford to spend $100,000+ on an automobile, isn't, in my unprofessional opinion, that concerned about gasoline. If you can afford to spend that much money on a new automobile, gas prices are not a big concern to you.
I think it will be interesting to see how all of this plays out.
