I recommended this to Dave McClellan in 1989. Corvette is now sold by Chevy dealers who sell te a year, know nothing about the product and have sales people who KNOW NOTHING about the product or it's heritage. By separating it from Chevrolet, Corvette could SELECT dealers who would stock, train on and support the product. Better dealers would increase the value of the franchise & insure MORE CONSISTENT QUALITY OF SERVICE between dealers. GM, the dealers and the customers would benefit greatly.
When I heard of this plan being floated in 2003 or so I spoke to Pete Gerosa (then V.P. N.A. Sales and Service) about the disconnect this would have for Corvette and the impact it would have on Chevy dealers like myself. The plan that was being considered was that of a "Premium Brand" dealership that would handle Hummer, Corvette, Cadillac. It was not well thought out. GM can not just "select" dealers of their choosing and kick others to the curb. All dealers have an agreement with GM (Sales and Service Agreement) that is a contract for a specified time period. It is difficult to terminate a dealership if there is not evidence of a breach of the Agreement (sales or service performance, poor Customer Satisfaction Index, fraud etc) and in our state (NC) the state laws protect this (selective targeting of dealers for reasons not regarding performance) from happening as it protects the dealer and his/her rights specifically.
So from a dealers perpective in order for me to attain allocation I have to have trained folks working in the dealership. (Both Sales and Service) We do not sell but 12 to 20 Corvettes during any given year. I have three certified GM Corvette technicians, I support two area Corvette Clubs (over 40 members in each) and at any given time during a week, I will have two or three Corvettes in for service. Am I one of the dealers that you want to kick to the curb?
What I can tell you is that we are also a Cadillac dealership and we were also heavily involved with XLR owners. We did everything imaginable to support that product. Group trips to Bowling Green, supported an XLR club and had my trained sales and service folks to support the Cadillac Product. As predictable GM is with new products, out of the chute XLR had issues (just like the Allante) and just when all the product issues got ironed out GM drops the XLR (just like the Allante).
Now I know that Cadillac was phasing out the Northstar, but why couldn't a very nice and capable car have been kept alive?
Well when XLR owners want to get a new luxury sports car now, guess what product they turn to? You guessed it .....a Corvette.
I have to say that the idea to peel Corvette away from Chevy is not a good idea. In the long run it will add to the current dealer turmoil and destroy the Chevrolet brand. Remember, Corvette is our "Halo" car designed to create excitement and get folks into the Chevy showrooms.
Just my view and another perspective.